Served as creative lead on Jockey Being Family, a nonprofit raising funds and awareness for critical post-adoption support.
TELEVISION
Assisted in recut of original footage and rewrote call-to-action to promote sales of Jockey Being Family bears during National Adoption Month.
Also served as announcer voiceover talent.
Developed copy and worked closely with art directors to design both single page and spread creative for bimonthly catalogue placements for Jockey Being Family.
WEBSITE
Worked closely with art directors to develop new wireframes for Jockey Being Family site redesign. Contributed new copy to several pages on updated site.