NYC-based professional copywriter.
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Jockey Being Family

Served as creative lead on Jockey Being Family, a nonprofit raising funds and awareness for critical post-adoption support. 


TELEVISION

Assisted in recut of original footage and rewrote call-to-action to promote sales of Jockey Being Family bears during National Adoption Month.

Also served as announcer voiceover talent. 


PRINT

Developed copy and worked closely with art directors to design both single page and spread creative for bimonthly catalogue placements for Jockey Being Family. 


WEBSITE

Worked closely with art directors to develop new wireframes for Jockey Being Family site redesign. Contributed new copy to several pages on updated site.